A decade ago, Shaun Neff, the CEO of Neff Headwear, first started his hat company's homegrown marketing campaign at Park City Mountain Resort. Now, the ski area is home to Neff Land, a new terrain park reflective of the brand's fun, freestyle vibe. The park is brand new for 2012/2013 season.
"Ten years ago I gave the first Neff beanies away to the top snow athletes in the world at Park City Mountain Resort," said Neff, in a press release. "Now to have the opportunity to make the sweetest shred park in the world at one of the greatest mountains is truly an honor. Never have a brand and a resort come together to create a one-of-a-kind experience such as Neff Land."
Neff Land Copyright Mike Doyle