Getting Kids Active in Winter Sports

SnowSports Industries America (SIA) has partnered with the major winter sports organizations to produce an interactive CD that will hopefully encourage kids to get out and get active in the winter. Developed through the SIA Winter Feels Good initiative with input from the Professional Ski Instructors of America/American Association of Snowboard Instructors (PSIA/AASI), the National Ski Areas Association (NSAA), the United States Ski and Snowboard Association (USSA), the Cross Country Ski Areas Association (CCSAA), Snow Monsters, and the Ski Utah School Program the video will teach children “best practices” for snow sports.

Targeted toward elementary school children, the CD uses interactive “edu-games” illustrating how to dress for snow sports and easy-to-do warm up exercises demonstrated by the popular Snow Monsters characters. The CD package will be distributed this fall through resort and retail outreach programs and through professional organizations that represent “activity leaders” to encourage local use in schools, recreation and parks departments, physical activity organizations, and health groups. All content included on the CD also will be posted on the Winter Feels Good and Snow Monsters Web sites.

In a recent press release, David Ingemie, president of SIA said, “We are thrilled to be working with so many industry partners on this project to bring right into schools and community activity programs the kind of basic information that children and their parents need to get started in snow sports.”

_{Image © Dave Harshbarger}